Sporting News has exclusively learned that Golden Boy Promotions and Facebook have agreed to a four-fight deal to air events from Mexico on Facebook Watch. The first event aired on Saturday at Auditorio del Estado in Mexicali, Mexico, where top super featherweight contender Joseph ‘JoJo’ Diaz Jr. (30-1, 15 KOs) defeated Jesus Cuadro (18-6, 14 KOs) by unanimous decision.
“It’s a big deal for Golden Boy Promotions, a big deal for boxing, a great deal for Facebook Watch and all the sports consumers,” Golden Boy Promotions Chairman and CEO Oscar De La Hoya told Sporting News. “The first one took place on Saturday live from Mexicali, Mexico and was a huge success. We’re looking to build off of this. We know times are changing. We know the sports consumer doesn’t really want to be told what to do, what to watch, where to watch, and how to watch it.”
The series will present monthly broadcasts streamed globally on Facebook Watch on Golden Boy’s Facebook page that will feature high-level fighters competing in different areas around the country. Since Saturday’s event, the card has done over 301,000 views.
“Golden Boy has been a key partner in helping us rethink how live sports can be experienced on Facebook Watch,” Devi Mahadevia, Facebook Director of Emerging and Digital Sports Partnerships said in a statement to SN. “We’re excited to work together again to showcase some of the top boxers from Mexico to a global audience via the interactive and social broadcasts that Golden Boy viewers are accustomed to on Watch.”
De La Hoya, who is the executive producer of the events, is one of the biggest names in the sport in the last 25 years. De La Hoya believes if the partnerships Golden Boy currently has with DAZN and now with Facebook Watch were available when he was in the ring, then the Mexican-American star could have expanded his audience beyond what he had when he fought on HBO and pay-per-view.
“Fighting on HBO, we were exposed to roughly 30 million households,” De La Hoya also said to SN. “How many of those eyeballs were we really capturing?
“Now, you basically have the opportunity to expose your brand to the world. It’s a perfect opportunity for the sport of boxing as it continues to grow internationally. Mexico is I believe a way of consuming boxing as the sport and Mexico, next to soccer is the number one sport in the country.”