Hint: Selena Gomez is still the queen of Instagram.
Herbal Essences announces new tactile markings to help vision-impaired consumers
In recognition of World Sight Day on October 10, Herbal Essences announced new plans to make its packaging more inclusive to the 500,000 Canadians living with low or no vision. Beginning in January 2020, all of the brand’s shampoos and conditioners “will have tactile differentiations to alleviate in-shower confusion and help consumers, especially those with low vision, confidently perform daily tasks,” according to a release. The tactile differentiations include raised stripes on shampoo and circles on conditioner. Plus, the brand will also make its website accessible for its vision impaired consumers by December of this year with updates designed to make the experience easier for those using screen reader. The changes have been led by Sumaira Latif, P&G’s accessibility leader, who herself is blind. In the release, Latif explains, “A universal tactile marking seems like such a small thing, and yet as a blind woman it’s the little things that make such a big difference in my life. I’m excited to broaden the positive impact this has had for the vision impaired community and deliver on our mission to help everyone experience the positive power of nature every day.” The brand has also tapped Canadian YouTube star Molly Burke to create “inspiring content related to overcoming daily beauty challenges”. Of the collaboration, Burke said, “I know one of the most difficult things for me as a beauty and lifestyle creator has been finding products with cognizant packaging and designing a routine that works for me. I hope this content will serve as a helping hand for those who are figuring that out.”
Amanda Seyfried was named as the newest Lancôme ambassador
Luxury French beauty brand Lancôme announced its newest global ambassador this week: actress Amanda Seyfried. The brand described the Mamma Mia actress as “a true Lancôme woman” who brings “her natural beauty and unequaled zest for life to our world” and “perfectly represents our values.” On her appointment, Seyfried said in a release, “It’s hugely exciting to be welcomed to this incredible family of women ambassadors, all so different and yet all so united in their mission to represent Lancôme, while also embodying the positive virtues and values that empower and bring happiness and self-fulfillment to women around the world.” She joins fellow ambassadors Julia Roberts, Penélope Cruz and Kate Winslet in the role, and will appear in campaigns from 2020.
Thinx released an ad depicting a world in which men got periods
Thinx, the brand behind period underwear, released a viral ad campaign this week whose premise centred on a world in which men got their period. Called “MENstruation”, the ad showed men in a variety of situations almost every woman has found herself in at some point: with a tampon string hanging out of her underwear, telling her parents her first period came, blood stained sheets, checking for stains on her pants in the bathroom mirror. The ad ends with the statement, “If we all had them, maybe we’d be more comfortable with them.” Speaking with AdWeek, Siobhan Lonergan, the chief brand officer at Thinx, said, “Part of our DNA is to start conversations and open up subjects we haven’t been able to open up before. If we all had periods, would we be more comfortable about them? And so we used certain vignettes and placed them in everyday situations really to highlight some of the challenges we all face with periods.”
Selena Gomez posted a make-up free selfie and got eight million likes
Earlier this week, Selena Gomez posted a rare image on Instagram – and her fans were quick to respond. All eight million of them in fact. Gomez captioned the sleepy, make-up free snap, “Me, all the time” and it quickly racked up millions of likes on the platform. At last count, she was nearing 8.5 million in total. Could this snap win her the ‘most liked post’ title for another year? We’ll let you know.