Rodarte/Daria Kobayashi Ritch
School picture day was a stressful and daunting event that few of us want to remember, but in Rodarte’s world, it’s a dreamy day where Rowan Blanchard poses like an 80s prom princess, Euphoria’s Alexa Demie does her best Cruella de Vil impression, Lili Reinhart snuggles with a cute puppy, and former Mad Men stars January Jones and Kiernan Shipka reunite, all dressed in Rodarte’s signature whimsical, voluminous gowns. Can someone put Rodarte in charge of all picture days from here on out?
Forgoing a traditional runway show, Rodarte design duo and sisters Laura and Kate Mulleavy recruited photographer Darya Kobayashi Ritch to shoot the campaign, which puts Rodarte’s all-star cast of actresses and musicians in a garden party-esque setting against a gorgeous floral backdrop complete with large floral bouquets, cupcakes, Greek sculptures and green leaves that speaks to the brand’s fantastical design aesthetic.
Kristen Dunst glows in a mint green ball gown with pearls all over. Gabrielle Union poses in a floral dress with puffy sleeves and black pearl gloves. Kilo Kish appears in a pastel green number and Roma breakout actress Yalitza Aparicio stuns in a black and white dress with a white neck ruff.
Rodarte’s class of 2020 also includes the Haim Sisters, King Princess, Lauren Tsai, Gia Coppola, Maggie Rogers, Margaret Qualley, Rowan Blanchard and more. Click through to see more of the beautiful looks from Rodarte’s spring/summer 2020 collection below.