The Neón Experience will take place in Las Vegas during Mexican Independence Weekend, September 16-19, which traditionally has been a huge weekend for Latin music in Vegas, typically featuring big stars playing arena shows.
Balvin’s event, coming in the wake of the pandemic, is something else entirely. Capped at just 3,000 tickets, the three days and nights of events are being curated by Balvin and will include a headlining concert with him. Different “experiences” will take place in various locales in the new Resorts World Las Vegas, including its entertainment venues Zouk Nightclub and Ayu Dayclub.
The centerpiece of the event is a 90-minute concert headlined by Balvin where, for the first time, he’ll sing the songs from his Colores album live.
“It’s the first event we’ve announced since the pandemic,” says manager Fabio Acosta, noting Balvin’s last concert was more than a year ago. “He will curate the entire weekend, down to the artists and themes. It’s the first time we do an event like this.”
Neón is produced by Pollen Presents, an event production company that develops and produces “experiences” in different locations around the world. They include two upcoming Latin music events: Nicky Jam Jamworld, taking place May 13-16 in Miami, and Ozuna Cancún fest, taking place May 20-24 in Cancún.