Home Lifestyle Fashion Fashion Trust Arabia Winners Make a Case for Handmade, Niche Product

Fashion Trust Arabia Winners Make a Case for Handmade, Niche Product



LONDON — The winners of the inaugural Fashion Trust Arabia prize, a nonprofit project aimed at supporting Middle Eastern design talent, might hail from different parts of the Middle East and work across various categories, but they have all been finding common ground.
These young talents have a mutual passion for their heritage, for reviving craft in their regions — and like many designers of their generation, they want to do it as ethically and sustainably as possible.
“Fashion Trust Arabia has enabled us to develop relationships with all the finalists — not just the winners. There’s this move of young Arab designers emerging and we’re all rooting for handmade, niche products,” said Laura Pujol, cofounder of the Morocco-based brand Zyne, who was in London alongside Salim Azzam, Sabry Marouf, Mukhi Sisters and Roni Helou to present their spring 2020 collections at 5 Carlos Place, the Matchesfashion.com town house in Mayfair.
Zyne is known for its modern day-take on the Moroccan slipper, mostly made using raffia by Moroccan artisans. The Duchess of Sussex visited the Zyne artisans during her recent trip to Morocco.
Pujol and her partner Zyneb Britel said they have been focusing on raffia, one of the most sustainable natural fabrics. They’ve also

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