Home Lifestyle Fashion A.P.C. Opens Café in Paris – WWD

A.P.C. Opens Café in Paris – WWD

COFFEE CHIC: A.P.C. is branching out into coffee.

Following the footsteps of Maison Kitsuné and Jacquemus — who have both opened restaurants in Paris this year — the ready-to-wear brand is the latest label to add hospitality to its range.

From Nov. 20 to Jan. 31, A.P.C. will take over the Galerie Joyce near the Palais-Royal garden in the 1st arrondissement of Paris where it will install a pop-up coffee shop.

All the drinks on the menu will be made with the brand’s own blend of beans, the Moka, which will also be available to purchase on site.

“There won’t be a choice. Having a choice makes you worry,” A.P.C. founder and creative director Jean Touitou said in a statement. “Not having one creates a kind of peace of mind. I like to trust others and I would like others to trust us for the choice of this coffee origin.”

The designer also came up with a capsule collection sold at the pop-up coffee shop, featuring a T-shirt, a tote bag and a thermos bearing the Café A.P.C. logo, made up of the word “CAFE” with its “A” turned upside down.

The space will also host events: From Jan. 8, visitors of the Café A.P.C. will be able to take in an exhibition of the brand’s archives by Jessica Ogden.

Source link

A.P.C. Opens Café in Paris – WWD 5
Open Paper. News that matters.
- Advertisment -

Most Popular

Kamaru Usman ready to humble ‘studio gangster’ Colby Covington and end his MAGA gimmick at UFC 245

LAS VEGAS — UFC 245's welterweight title fight between champion Kamaru Usman and challenger Colby Covington has taken on...

Sleeping Too Much Might Raise Stroke Risk

FRIDAY, DEC. 13, 2019 (HealthDay News) -- If you're the kind of person who sleeps...

Triumph Interview: Rock Power Trio Caps Year With ‘Classics’ Reissue

The Canadian band, which reissues its "Classics" album today, is capping a year of accolades. In their heyday, Triumph truly amped up the term “power...

Recent Comments