Google teases Aug. 3 as Pixel 4A launch date


The Google Pixel 4 XL. Up next, the Pixel 4A?

Andrew Hoyle/CNET

We think we know a fair amount about Google’s next flagship smart phone — presumably the Pixel 4A — but we didn’t have a firm sense of when the thing would actually arrive. That changed Thursday, thanks to a clever tease posted to the Made by Google Facebook and Twitter feeds that points to an Aug. 3 launch.


Notably, both accounts swapped out their header images for a mysterious block of text with words blocked out and a telltale hole punch in the upper corner, seemingly in line with the Pixel’s camera design. The Twitter account’s bio links out to a Google landing page with similarly blocked-out text, a paragraph of “lorem ipsum” placeholder text, and a rectangular placeholder where the image of a phone should be.

Here’s the clever part. Click or tap on those blocked-out words, and the color of the block will change. Change them to line up with the order of the colors in the Google logo — blue, red, yellow, blue, green, red — and the words reveal themselves to read, “Introducing The Google Just What You’ve Been Waiting For Phone.”

Right below it? A big, blue date: Aug. 3. Consider our calendars marked.

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