21 Fashion Brands to Follow On Instagram

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There are fashion brands, and then there are Instagram fashion brands. You know what we mean: they’re the labels that rose in popularity with every like, follow, and saved picture. Unlike traditional RTW designers, these brands have a distinctive POV that responds to modern consumers. They’re operating under direct-to-consumer business models, have links to purchase on every post, quickly turn around it-items spotted on your favorite influencers, and are DMd between you and your friends as swiftly as the latest astrology meme. From Staud—one of the OG insta-brands—to up-and-coming indie labels popping up on your explore page, follow our 21 favorite brands with the best grids below.

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1

Sincerely, Tommy

Sincerely, Tommy is a Bedstuy storefront, but its power on IG is unparalleled. The thoughtfully curated shop mixes indie designers with its in-house brand for minimalist selections with a subtle ’90s vibe.

2

Paloma Wool

Paloma Wool’s Instagram page makes you think your closet is missing something. From clever virtual videos to inventive ways to style a sweater, the page will be a constant source of inspiration.

3

Staud

Staud is one of the first brands when we think about ‘Instagram Fashion.’ The brand’s popularity is due in part to its social media savviness, coupled with its playful yet wearable designs.

4

Andrea Iyamah

Andrea Iyamah is one of the few swim grids we’re listing here, but with good reason. Each vibrant post instantly makes you want to DM to purchase.

5

Slashed by Tia

Slashed by Tia is the brand behind those ruffled two-piece confections every it-girl on Instagram was wearing. Designed and founded by Teni “Tia” Adeola, those sets are currently sold out, but she applied her signature aesthetic to equally ‘grammable face masks.

6

Musier`

For that je ne sais quoi look, see Parisian brand Musier. Founded by influencer Anne-Laure Mais, who epitomizes French Girl style, the brand’s feed matches its clothes: breezy, elegant, and effortless.

7

A.S.A.I

A.S.A.I stands for a lot of things. It recalls the designer A Sai Ta’s name. It’s has multiple acronyms like ‘AS An Idea” and ‘Activate Spirit Achieve Independence.’ Most recently, all profits from its Rihanna-approved dress benefited organizations supporting Black Lives Matters, so add “Actively Standing Against Injustice” to the brand’s evolving definitions. Beyond its non-profit business model, Tai’s designs onboard you to its rabid cult-following.

8

Cult Gaia

What started as a simple handbag brand by Jasmin Larian evolved into the Cult Gaia we know today, AKA this feather dress we’ve all saved to our collections. Larian expanded into RTW and shoes, and we are all grateful for its approachable take on luxurious resort wear.

9

House of Sunny

By now, we’ve all saved this dress on Instagram. House of Sunny is a U.K-based brand that creates small runs of clothing, slowing down the process. Consider it an antidote to fast fashion.

10

Lirika Matoshi

Nobody makes a grid-worthy birthday dress quite like Lirika Matoshi. Her colorful designs are intended for those looking for kaleidoscopic colors, volume, and attention (no shame).

11

The Frankie Shop

If your style inspiration board boasts menswear suits and references to Old Céline (accent mark still attached), The Frankie Shop is for you.

12

Mowalola

Mowalola Ogunlesi is a name you need to know. In addition to having her own line, reminiscent of ’90s club culture mixed with today’s unapologetic sex appeal, she was just named the lead designer of Yeezy’s collaboration with Gap.

13

Sandy Liang

Sandy Liang made fleece jackets cool. Her work redefined New York’s downtown aesthetic, mixing the high-pile fabric with everything from denim to sweat to feminine frocks (all of which she also creates).

14

Holiday the Label

Need cool pants? Holiday the Label makes the best. You’ll be hard-pressed to find another print-heavy brand loved online and IRL like this Aussie company.

15

Edas

Looking for ideas on how to create the perfect still life of you new bag? How about new creatives to follow? Or vintage art to appreciate? Edas has you covered on all fronts.

16

Brother Vellies

Aurora James’ Brother Vellies has long been one of our favorite footwear brands, but it’s her Brooklyn whimsy that keeps us coming back. Her brand’s lo-fi grid makes her high-fashion shoes look and feel attainable. It doesn’t hurt that the designer is also spearheading the 15 Percent Pledge, making us want to support her even more.

17

Gaunlette Cheng

Clock Gaunlette Cheng under indie designers to know. Founded by Esther Gauntlett and Jenny Cheng, the brand brings that unconventional Brooklyn look to the masses.

18

TLZ L’Femme

Designer Aazhia Rhy’s TLZ L’Femme is not for the shy at heart. Her POV is sexy with a tinge of Mad Max, with fans including Cardi B and Chloe x Halle.

19

Hanifa

Striking the perfect balance between surreal and “Where can I buy that?” is Hanifa’s must-follow grid. Designer Anifa Mvuemba’s virtual fashion show is setting the stage of what to expect from future presentations.

20

Realisation Par

Aussie-brand Realisation Par is dreamy, which is exactly why they call their customers: Dream Girls. Most of their pieces are made of 100% silk and priced afforadbly. Trust us when we say you’ll get a lot of wear (and likes) on this brand who became famous via IG.

21

Mozh Mozh

For knitwear designer Mozhdeh Matin, knitwear isn’t just about cozy cardigans. Using Peruvian textiles and techniques, Matin reimagines cable knits into actual cables, crochets chainmail, and creates more pieces you can’t wait to wear.

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