The name Victor Casale is likely to ring a bell for just about every Canadian. In case it doesn’t, here’s a quick recap on why he’s a man to know: he was the chief chemist and managing director of R&D at MAC when the brand began, then he went on to co-create Cover FX and now he’s the CEO of MOB Beauty. In sum, he’s kind of a big deal in the beauty industry – and now, the Canadian chemist has leant his expertise to Crayola to help reimagine the art brand’s skin tone colour palette in a shade inclusive new 24-piece Colours of the World crayons collection.
The new collection of crayons is the most representative of a variety of skin tones in the brand’s history. “The desire for inclusivity begins at a young age, and through adequate representation, children are able to feel confident, included, and important – just like an adult feels when they find their perfect shade at the beauty counter,” Casale told Allure.
On the process of determining the shades, Casale explained, “When you apply a complexion product on your face, and you compare it to your skin – side by side – you have to be very precise. This is tedious, sometimes overwhelming, but necessary when you are literally wearing the shade, When translating this knowledge and experience to support the Colours of the World initiative, I felt it would be difficult for a child to notice the differences on paper.” As a result, one crayon reflects two very close shades of skin tone when on paper.
Casale also applied his vast knowledge of shade creation to develop the undertones for the crayons, as well as their categories (Extra, Very Light, Light, Medium and Deep) to help best represent each of the skin tones. “We landed on Rose for the pink undertone, Almond for the neutral undertone and golden for the yellow/olive undertone. This is exactly the science and treatment I have used to create global shade palettes for the beauty industry,” he explains, adding that the industry could learn from this process (just as Crayola did). “There is always more work to do, and Crayola has been a positive voice in this valuable discussion.”