In a First, Fendi Taps Nick Knight for Spring Ads


MILAN — In September, Silvia Venturini Fendi presented her first solo ready-to-wear effort for Fendi after the death of Karl Lagerfeld, who famously also photographed the brand’s advertising campaigns. As a consequence of his passing, the spring campaign also marks a new chapter for the storied house, as it was for the first time photographed by Nick Knight.
Venturini Fendi said in an interview that she chose to work with Knight because “he is a real visionary.”
The British photographer, she believes, was able to map out “a new vision of the Fendi woman.”
“He listens, he is a great artist, I always admired him and now for the first time I had the opportunity to work with him,” she explained.
The designer in September said that the collection was triggered by the sunny days of summer, which put her in “such a different mood, more open to experiences, and I feel more freedom.”
To wit, the images of the campaign, photographed in Knight’s London studio, are colorful and playful. Adut Akech, Jing Wen and Rianne Van Rompaey are seen posing on an imaginative terrace of a Roman historic Palazzo furnished with multicolor retro outdoor designs. Despite the Roman mood, Venturini Fendi was keen on portraying different

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